FEATURE STAND 1 – NatterJack Running
Natterjack are a specialist running shop based in Liverpool and Southport, offering gait analysis and advice.
FEATURE STAND 2 – 2XU
FEATURE STAND 3 – Sports Injury Fix
FEATURE STAND 4 – Alton Sports
Alton Sports was founded in 1999 with the simple objective of making sure people are fitted in the correct footwear. We stock probably the most comprehensive range of running footwear, with all major brands accounted for. We don’t shy away from innovation in the industry and are keen for our customers to try the latest in running trends and know about the very latest in technology.
FEATURE STAND 5 – YamaTune UK
Founded by Mr Ito Tsuneyuki as a knitwear manufacturer in the Nagoya region of Japan in 1963, ‘Yama Tsune’ initially began to produce women’s clothing items for use by many of the countries large corporations. As the countries economy grew Yama Tsune recognised the demand for specific items such as socks and mittens, especially those of a durable and high quality construction. Today YAMAtune produce a wide range of Performance Socks featuring Spider Arch Support and Non-Slip Dots, all made in Japan.
FEATURE STAND – Hoka One One
Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.
Our new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.
While trail runners by night, our day jobs were in gravity sports. We had a hand in several snow sport and cycling innovations – including the parabolic ski – and everyday we asked ourselves the question, “How do we go faster?” When we imposed a form-follows-function discipline to designing a trail running shoe, we asked the same question. We answered it with a shoe that was met with ridicule by running shoe establishments, but embraced by runners. Those runners started winning races, and running shoe buyers started paying attention.
Our design ethos owes as much to surfing, skiing and cycling as running, and the patented elements we incorporated into the original shoe – aka the Hoka One One ® difference – influence every shoe we build.
JEAN-LUC DIARD & NICOLAS MERMOUD
HOKA ONE ONE ® CO-FOUNDERS
MEDIA PARTNER – Women’s Running magazine – Stand 15